Bosses at Clacton Pier have welcomed independent research that points to amusement arcades being as popular as ever and an important part of UK seaside culture.
The research, carried out by Censuswide, shows their value to the public who want them protected.
And co-directors at the pier, Billy and Elliot Ball, have backed an industry trade body-led campaign that is calling for the Government to look at the evidence.
Arcade owners continue to be faced with the challenge of rising staffing and energy costs plus the threat of increased taxes.
The Brothers maintain the research, which was carried out among 2,000 people aged over 16, backs industry views.
“The arcade machines and penny pushers are just as relevant and popular now as they have always been,” said Billy.
“The younger generation is enjoying them just as much as their grandparents did when they were that age, and still do. They remain a fun, family activity for all.
“From a purely business point of view, without the benefit of our amusement arcades the pier would simply not be sustainable – they are an essential part of our offer and contribute greatly to our finances.”
Billy pressed the Government to take the facts on board before arcades are taxed out of business.
“We want Ministers to listen to what people are saying – the research is there and there is no excuse for turning a blind eye,” he added.
The trade body campaign is being led by Bacta and its president Joseph Cullis said it is apparent from the research that Britain’s seaside arcades are a vital element of a proud tourism industry and vowed the fight will continue.
Some 81 per cent of those surveyed supported Bacta in that view. And it was the younger generation (25 to 34-year-olds) who felt most strongly with 90 per cent of them backing the importance of arcades.
Among the other statistics, 72 per cent of adults said they would go to an arcade on a visit to the seaside and the same percentage called for more action to protect them.
Elliot Ball said he and his brother are the fifth generation of the family – on both sides – to be involved in amusement arcades.
“It truly is a labour of love for us and one that continues to be appreciated by our loyal customers,” he added.
“Any rise in the gambling tax by the Government would put the traditional family day out at the seaside at risk. Those trips are all about making memories that last forever and are still very much enjoyed by all ages.”
