Boardwalk Bar relaunched after refit
June 26, 2023
A new look bar and grill launches at Clacton Pier this week following a
The Boardwalk has undergone a significant transformation which includes the
latest in social entertainment technology.
The upgrade, with new seating and lighting, as well as full coverage of
top live daily sport on Sky Sports, BT Sport and other channels has been completed
with bookings going live on Saturday (July 1).
Augmented reality darts has been installed in the bar area located at
the front of the seaside attraction.
It involves an autoscoring darts system that projects all game play
graphics, targets and scores directly into the board itself.
The aim is to engage players of all ages and ability, and it is designed
to bring people together in a new way that traditional darts cannot achieve.
Pier Director Elliot Ball said it is the first major refurbishment of
the venue since it first opened in 2009, replacing the Cockney Pride pub.
“We are looking to attract a strong following with this new concept and
feel there is a need for it in Clacton,” he said.
“We have combined the warmth and nostalgia of traditional British pubs
with the high energy of social darts where everyone has a chance to win.”
There will be three darts boards along with a shuffle board incorporated
into the project with the system supplied by 501 Darts.
Work, which has taken around nine weeks, has mainly been carried out by
the attraction’s own in-house team and a small local contractor. It includes a
complete redecoration and a revamp of the flooring.
The investment follows on from the £500,000 recently spent on Jurassic
Pier, a dinosaur walkthrough experience and 4D cinema, which opened at Whitsun
Bank Holiday. It replaced the dismantled seaquarium.
Pier bosses are also spending more than £100,000 on refurbishing the
popular Waltzer ride.
The concrete foundations have now been laid ready for the ride’s re-installation
which will take place in the coming weeks.