Investment in amusement games

  • 20 February, 2024
  • On the pier


A significant investment is being made to provide the
latest in amusement machine equipment at Clacton Pier.

The arcade at the
attraction has recently taken delivery of 15 new games, one of which is the
first to be installed on a site in the UK.

The money has been spent
with various suppliers to ensure customers get the best possible experience.

It has involved removing
some of the older machines and rejigging the layout to make the most of the
space available.

Alan Walker, head of coin operation services, said that the
attraction is continuing its investment in arcade equipment in 2024.

“It is an important part of our business plan for the year
and we are being fully supported by our suppliers to bring in the new games
which will excite our customers,” he added.

 “We are delighted to be the first UK site to receive
delivery of Tornado, an exciting two player ticket redemption game.


“The early signs are extremely positive in terms of
performance and currently the player appeal for Tornado is greater than
anything else on the arcade floor.”


Mr Walker said the pier has a policy of putting quality
over quantity in the equipment it introduces.

As well as Tornado, others which have arrived in the past
few weeks include Peppa’s World, 
Space Trampoline, Shock Wave, Penalty Shoot-Out, Axe Throwing, and Virtual

The pier has more than 350 individual machines in the
arcade and the main concourse and they are a key component in the attractions
offering and income.

“It is important that we change the games – just as we
refresh the rides on the pier – and keep a balance between people’s favourites
and what’s new,” said Mr Walker.



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